Brand guide
Graphite Control Surface.
Humanform Labs looks like precision hardware: quiet surfaces, hairline structure, and restraint. No glow, no gradients for their own sake, no sci-fi clichés — the machines are the spectacle.
01
Logo
- Clear space equals the height of the mark on every side.
- Minimum mark size: 20px on screen, 8mm in print.
- Never recolour, rotate, outline, or add effects to the mark.
- The wordmark is always uppercase with 0.22em tracking.
02
Colour
Obsidian
#080A0C
Page background
Graphite
#23282D
Panels and raised surfaces
Silver
#AEB9C4
Body copy and accents
Paper
#F7F9FA
Headlines and primary buttons
Hairline borders and control strokes carry structure instead of shadows. Colour outside this palette appears only in photography.
03
Typography
Display · Space Grotesk
More human, by design.
Headlines, wordmark, numerals. Semibold, tight leading, balanced text.
Body · DM Sans
Body copy runs at a relaxed line height with a maximum measure of about 65 characters. Labels are uppercase with wide tracking at small sizes.
04
Components
Buttons
Panels
Square corners, one-pixel hairline borders, generous padding, and a slow hover wash. Panels sit in seamless grids separated by a single hairline gap.
05
Iconography & imagery
Icons are Lucide, 1.5 stroke weight, silver, never filled and never coloured. Photography is neutral and industrial: real environments, controlled light, no lens flares or artificial glow. Machines are shown in context, with people present wherever the work involves them.
06
Downloads
Every file below is included in the ZIP. Dark artwork is for dark backgrounds, light artwork for white or paper backgrounds.
Logo mark — vector
Scales to any size. Use these wherever SVG is supported.
Logo mark — PNG
Transparent background, 32 to 2048 px, in three finishes.
App & browser icons
Drop-in favicon and touch icon set.
Wordmark — text only
Letterforms outlined, so no font install is required.
Horizontal lockup
Mark and wordmark side by side — the default logo.
Stacked lockup
For narrow spaces and square formats.
